Community-Driven Change Through Storytelling and Support 

As Director of AFC, I’ve led the creation of awareness and prevention initiatives, including Wednesday’s Women Dine & Donate and Choices Interactive. These campaigns empower, educate, and connect—while positioning AFC for sustainable growth.

Turning Agents Into Travelers—Sales That Reward the Sellers 

Multiple campaigns used gamification and hands-on tools to boost travel bookings and loyalty among agents. From passport-style puzzle books to racetrack-themed wall games, every promo taught product knowledge by making it personal.

Sailing Through the Senses—Direct Mail That Moves People

Creative mailers, pop-up displays, and immersive promo kits brought HAL’s destinations to life. From View-Master reels to luxury hand lotion tubes, each piece helped agents feel the experience they were selling. 

Youth Culture Meets Beach Culture—Retail Promos That Kicked

Reebok’s lifestyle campaigns leaned into sun, surf, and streetwear. We activated point-of-sale displays, store contests, and thematic retail kits for launches like Totally Beachin’—built for impact on- and off-shore.

Outselling the Competition—One Scratch Ticket at a Time

Whether encouraging sales floor dominance with Reach New Heights or cross-Atlantic contests like the Marathon Sellathon, Rockport’s retail programs were inventive, effective, and built for bragging rights.

Phoenix & Valley of the Sun VCB - "Meeting with a Southwest Spark"

Across four high-impact campaigns, we helped Phoenix stand out from the competition in the crowded meetings & conventions market. From crayon kits to pop quizzes, each piece invited planners to engage creatively with Phoenix’s revitalized downtown and massive Civic Plaza convention space.