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🏛️ Case Study: Strategic Leadership at the American Family Center

How does a mission-driven nonprofit expand its impact with limited resources?
This strategic leadership case highlights how digital transformation, program development, and creative fundraising repositioned the American Family Center for growth—turning bold ideas into measurable community engagement and donor action.

Role: President & Director
Organization: American Family Center, Inc. (501c3 nonprofit)
Timeline: 2023 – Present
Location: Plymouth, MA 

🎯 Challenges Addressed

• Low visibility and outdated web presence

• Minimal recurring donor base or fundraising strategy

• Underutilized educational/prevention assets

• No infrastructure for digital tracking or grant performance

🚀 Key Initiatives & Solutions

🌐 Website Overhaul & Digital Transformation

Migrated from GoDaddy to WordPress with mobile-responsive design, SEO, and conversion/event tracking to enable data-driven engagement.

Visit: American Family Center, Inc. Website

💰 Google Ad Grants Activation

Secured and optimized a $10,000/month Google Ad Grant to run targeted campaigns for donor recruitment and program visibility.

💸  Fundraising Innovation

Launched the Penny Power 500 Club and symbolic micro-donation tiers to foster low-barrier giving via social and digital channels.

🧩 Program Development

🎥 Choices Interactive

A branching-video education platform that helps users recognize relationship red flags and make safer choices through scenario-based storytelling.

🍽️ Wednesday’s Women Dine & Donate

A restaurant-focused campaign encouraging midweek fundraising nights in support of local women impacted by domestic violence.

🗣️ Strategic Storytelling

Created branded landing pages, infographics, donor messaging, and social content tailored to major donors, grassroots supporters, and partner orgs.

📈 Outcomes

• Doubled web engagement; improved CTR and conversions via Google Ads

• Launched Choices Interactive with measurable user interaction

• Recruited early partners for Wednesday’s Women pilot campaign

• Built and grew newsletter signups via gated content

• Positioned AFC for future grant success with stronger digital infrastructure and a cohesive brand voice