Summary: How do you lift retail sales off the ground? This kite-themed campaign turned store floors into launchpads—motivating sales associates, delighting shoppers, and tying Rockport to travel, aspiration, and momentum.

Back to Projects

🪁 Case Study: Reach New Heights with Rockport

Client: Rockport
Campaign Type: Retail Sales Incentive & Merchandising Campaign
Partner: American Airlines

🎯 Objective

Boost Rockport’s market share in competitive retail environments by energizing sales associates and reinforcing brand presence through an engaging promotion and a prestigious travel sweepstakes.

💡 Strategy

1. 🧑‍💼 Sales Associate Incentive

• Earn scratch-off tickets for every Rockport pair sold

• Win Rockport gear, electronics, or entry into the grand prize sweepstakes

• Top sellers received a sweatshirt + chance to win an American Airlines trip for two

2. 🪁 In-Store Merchandising & Consumer Engagement

• Branded kites, t-shirts, and signage turned store walls into visual magnets

• “Reach New Heights” framed Rockport as a lifestyle brand of elevation and motion

• American Airlines prize elevated campaign appeal and perceived value

🛠️ Execution

• Wall charts tracked individual and store-level progress

• Promo kits included:
  ✅ Scratch tickets
  ✅ Instruction sheets
  ✅ Merch and displays
  ✅ Sweepstakes materials

• Easy to deploy and visually unforgettable

🏆 Results

• 🚀 Sales lift across priority regions

• 🙌 Increased associate enthusiasm and participation

• ✈️ Travel sweepstakes drove foot traffic and brand excitement

🏅 Named by retailers as one of the most visually impactful promos of the season 

Back to Projects

Summary: How do you outpace the competition on the sales floor? With a “Marathon Across England,” Rockport turned its DressSports® into a passport to prizes—energizing associates, boosting visibility, and tying every sale to the thrill of global travel.

Back to Projects

🏃‍♂️ Case Study: Rockport – Marathon Sellathon

Client: Rockport
Product Focus: Rockport DressSports®
Campaign Type: Backroom Sales Contest | Gamified Retail Incentive
Partner: American Airlines

🎯 Objective

Incentivize sales associates to drive purchases of Rockport DressSports®, outperform rival brands, and elevate brand energy through a themed, in-store competition.

💡 Strategy

🗺️ Sales Gameboard Adventure

• Associates tracked progress on a whimsical map of England, advancing with each sale

• Scratch-off tickets revealed prizes and regional sweepstakes entries

• 🏅 Top sellers earned exclusive Rockport merch and a shot at the grand prize trip for two to England

🖼️ Merchandising Highlights

• Illustrated wall chart featuring London landmarks from Big Ben to Tower Bridge

• “💬 Tips from Tony” section featured Rockport exec (and marathoner) Tony Post, offering encouragement and product insight

• Promo materials included:

  • Marathon maps

  • Score grids

  • Branded Rockport gear

  • Instruction sheets + inserts

  • Custom mailing tubes for display kits

🏆 Results

• 📈 Sales spike in participating departments

• 🎨 Breakroom engagement soared thanks to colorful, team-based visuals

• ✈️ Dream trip to England added prestige, visibility, and motivation

• 🏁 Retailers called it one of Rockport’s most immersive and effective floor contests

Back to Projects

How do you keep Rockport top of mind—and top of the leaderboard? By turning shoe sales into a regatta-style race, this high-energy campaign kept retail associates engaged with prizes, momentum, and the spirit of healthy competition.

Back to Projects

⛵ Case Study: Rockport Regatta – Sail to the Top of the Sales Floor

Client: Rockport
Campaign Type: Sales Floor Leaderboard Promotion | Retail Incentive Sweepstakes
Theme: Nautical Competition + Weekly Prize Gamification

🎯 Objective

Drive incremental Rockport sales in multi-brand retail environments by motivating associates with a gamified, visual leaderboard program that rewarded performance, created buzz, and boosted brand preference.

💡 Strategy

🛶 Leaderboard Mechanics

• Associates earned Regatta Scratch Cards for every set number of Rockport shoes sold

• 🎟️ Scratch cards revealed instant-win prizes like:

  • 🧢 Rockport-branded gear

  • 🔌 Consumer electronics

  • 🚤 Lifestyle rewards (inflatable boat, tool sets, etc.)

  • 🏅 Top seller at each store entered a regional prize drawing and received a commemorative Rockport sweatshirt

🖼️ Merchandising & Campaign Materials

• Regatta-themed wall chart tracked weekly performance like sailboats racing to the finish

• Visuals emphasized motion, lifestyle, and momentum—core to Rockport’s brand

• Promo kit included:

  • Leaderboard poster

  • Prize inserts & instructions

  • Branded scratch cards

  • Sample merchandise for visual merchandising

🏆 Results

• ⛵ Nautical theme stood out in cluttered backroom spaces

• 📈 Rockport sales rose across participating retailers

• 🔄 Weekly prizes sustained participation and excitement

• 🚫 Outperformed competitor brands on the same sales floors

Back to Projects

Summary: How do you turn retail sales into a cross-country adventure? With a scratch-to-reveal journey across the U.S., this imaginative campaign got associates moving—boosting sales, anticipation, and brand preference one state at a time.

Back to Projects

🥾 Case Study: Get Up and Go with Rockport

Client: Rockport
Campaign Type: Nationwide Sales Incentive | Retail Gamification
Theme: U.S. Map Reveal Game
Tagline: "Rockports make you feel like walking."

🎯 Objective

Motivate sales associates to prioritize Rockport in multi-brand shoe departments by pairing product sales with a nationally themed game built around movement, mystery, and meaningful rewards.

💡 Strategy

🗺️ Map-Based Scratch Game

• For each Rockport shoe sold, associates earned a scratch-off ticket

• 🎟️ Tickets revealed a U.S. state, each with a hidden point value (only visible at campaign’s end via magic pen)

• 🧢 Weekly instant winners received Rockport gear

• 🏆 Store sales leaders earned a commemorative sweatshirt + entry into a grand prize sweepstakes

🖼️ Visual Merchandising

• A large leaderboard map titled “Rockport Across America” anchored the campaign in each store

• Sales associates placed collected states on the map to track their journey and build anticipation

• Illustrated characters and playful styling kept the theme light, memorable, and competitive

📦 Kit Included:

• Scratch-off tickets

• Reveal pen

• U.S. map wall chart

• Instruction sheets + prize guide

• Display shoes and signage

• Branded mailers for campaign rollout

🏆 Results

• ⏳ High engagement sustained through delayed-reveal mechanic

• 📍 Increased Rockport visibility on crowded floors

• 💬 Retailers noted stronger associate preference for Rockport over competing brands

• 🎯 Reinforced brand promise: comfort, mobility, and discovery