Summary: How do you sell more sneakers with a beach towel? This sunny, surf-inspired retail campaign brought youth culture to life through bold displays, free gifts with purchase, and a splash of coastal cool that turned Reebok into a lifestyle essential.

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🏖️ Case Study: Reebok – Totally Beachin’® Promotion

Client: Reebok
Category: Consumer Footwear | Lifestyle Marketing | POP / Retail Incentive

🎯 Objective

Boost in-store sales during spring/summer by connecting Reebok footwear with the laid-back surf lifestyle—and drive traffic through a gift-with-purchase (GWP) strategy.

🌴 Campaign Overview

The Totally Beachin’® promo was a vibrant seasonal push featuring:

• 🎁 Free gift with any $35+ footwear purchase

• 🏝️ Surf-themed premiums (towels, tanks, sunglasses, boxer shorts, duffle bags)

• 🎨 Bold POP materials: banners, decals, shelf-talkers

• 💸 Fully reimbursable via Reebok co-op funds

📦 Gift With Purchase Incentives (Prepack of 25)

• 🕶️ Sunglasses – Reebok logo colors ($70 value)

• 🩳 Boxer Shorts – Surfboard print ($95)

• 👕 Tank Tops – One-size, logo branded ($95)

• 🏖️ Beach Towels – 30"x60" cotton, vivid prints ($125)

• 🎒 Duffle Bags – Cotton, Reebok branded ($125)

Retailers could mix & match to meet local preferences.

🛠️ Execution

Retailers received full POP kits including:

• 36"x18" banners

• Counter displays

• Shelf mobiles, buttons, and decals

• Sales rep materials and samples

• Launch window: April–May, primed for summer buying behavior

📈 Results & Highlights

• 📊 Double-digit sales lift reported during campaign

• 🎯 High perceived value drove repeat visits

• 🏪 Retailers reordered GWP stock due to strong response

• 🌈 Campaign graphics built brand recognition and in-store excitement

💡 Key Takeaways

• Lifestyle alignment extends product relevance beyond core categories

• GWP offers deliver immediate ROI and shopper delight

• Strong POP = retailer enthusiasm + customer engagement

“Totally Beachin’®” proved that smart incentives, vivid branding, and retail-ready fun could move serious product—even before hitting the sand.

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Summary: How do women work out on Planet Reebok? This bold, in-store campaign combined athlete inspiration, POP displays, and technical footwear storytelling to position Reebok as a brand that empowers women to train their way—hard, smart, and together.

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🌍 How do Women Workout on Planet Reebok?

Client: Reebok
Campaign: How Do Women Workout on Planet Reebok?
Category: Retail POP | Women's Fitness | Lifestyle Branding

🎯 Objective

Position Reebok as the go-to brand for women’s fitness—offering performance, versatility, and personal identity in a unified, emotionally resonant message.

🧩 Challenge

In a highly competitive athletic wear market, Reebok needed to stand out by showing it didn’t just understand female athletes—it empowered them. The challenge was to merge technical credibility with an emotional connection across diverse workout lifestyles.

🚀 Strategy & Execution

The campaign was built around a bold question:

“How Do Women Workout on Planet Reebok?”
And the answer was clear:
Hard. With Passion. Together. Any Way They Want.

🖼️ Key Display Elements

• POP visuals showcased real women in high-intensity training: boxing, step, aerobics, and running

• Layered storytelling combined lifestyle imagery with technical product callouts

👟 Hero Footwear Features

• Aerostep Pro – Versatility for aerobics and Step Reebok

• Weather MAX™ – Cushioned support for dynamic outdoor workouts

• Hyperlite Mid – Lightweight comfort for all-day movement

• Pump Model – Reebok’s signature customizable fit for high-impact training

🌟 Lifestyle Integration

• Kathy Smith, fitness celebrity, featured in national running-focused visuals

• Heart rate zone charts integrated into displays to promote smarter, personalized training

• Takeaway brochures and mini-stand inserts extended the campaign off the wall and into the hands of consumers

📈 Results

• Emotional resonance: Connected with women seeking empowerment through fitness—not just performance gear

• In-store impact: Increased dwell time and engagement thanks to layered messaging and compelling visuals

• Sales lift: Measurable increase in featured footwear sales in regions where full displays were implemented

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Summary: How do you turn a pair of sneakers into a fitness lifestyle? By teaming up with Bally’s Health Clubs, Reebok gave shoppers more than just shoes—they delivered a 3-step workout experience that brought energy, empowerment, and in-store momentum to the Aerostep line.

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💪 Case Study: Reebok + Bally’s – Power Step Promotion

Client: Reebok International (in partnership with Bally’s Health Clubs)
Product Line: Reebok Aerostep Footwear Collection
Category: Retail Activation | Fitness Lifestyle | Cross-Promotion

🎯 Objective

Boost Aerostep footwear sales while associating Reebok with real fitness outcomes—and leverage the Bally’s brand to drive trial memberships and deepen Reebok’s lifestyle appeal.

🧩 Strategy & Execution

Reebok launched the Power Step Reebok™ campaign, a step aerobics-themed promotion brought to life through:

• 📸 Bold POP displays with action shots from Power Step sessions

• 🛒 In-store “3-Step” Offer:

  1. Buy Aerostep footwear

  2. Get 2-week trial at any Bally’s Health Club

  3. Call 1-800-WORKOUT to activate your pass

• 📼 Power Step Reebok video offered for at-home follow-through

📈 Results

• 👟 Foot traffic and sales uplift through tangible, value-added engagement

• 🔁 Cross-promotional synergy—Bally’s gained trial members, Reebok gained brand ambassadors

• 🧭 Clear in-store journey with “Take These Steps” POP callouts guiding purchase behavior

💡 Key Takeaways

• Bundling product with lifestyle action deepens brand relevance

• Simple reward structures drive impulse decisions and brand trust

Fitness partnerships help bridge retail and experiential marketing—at the gym, and back at home 

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Summary: How do you move product without marking it down? This premium in-store contest turned Reebok Classic sales into a game—complete with tracking charts, branded materials, and a high-stakes prize that aligned the brand with world-class events and elite style.

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🎾 Case Study: Reebok Classic – It’s a Classic Event

Client: Reebok
Category: Backroom Sales Contest | Retail Engagement | Brand Activation

🎯 Objective

Motivate front-line retail associates to boost Reebok Classic sales—without relying on consumer discounts—by using an engaging, high-visibility backroom promotion.

📦 Campaign Strategy & Execution

Reebok launched It’s a Classic Event as a store-level sales contest that brought structure, visibility, and excitement to everyday transactions.

📊 Sales Tracking Chart

Large, branded chart allowed teams to track weekly unit sales, turning the store into a friendly competition hub.

🗳️ Entry Box System

Every qualifying sale = one chance to win. Associates dropped entry slips for each Reebok Classic item sold.

📝 Program Materials

• Instruction sheets

• Counter cards & flyers

• Visual aids to reinforce the campaign and keep motivation high

🎁 Grand Prize

Winners earned a trip for two to a Reebok-sponsored event, including:

• 🎾 U.S. Open Tennis

• 🏈 NFL, ⚾ MLB, or ⛳ Golf event of choice

• 🧘‍♀️ A luxury stay at La Costa Resort & Spa

📈 Results & Highlights

• • 🧠 Strong associate engagement through tracking visibility and team incentives

  • 👟 Increased sell-through of Reebok Classic products during the contest window

  • 🏆 Premium brand alignment—connecting Reebok with aspirational experiences rather than price cuts

💡 Key Takeaways

• Sales contests don’t have to be consumer-facing to drive in-store results

• Clear visuals and prizes create internal energy and peer-driven performance
  
  

Associating product with high-profile events elevates perception and urgency

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Summary: How do you show the science of toddler balance—without saying a word?
This hands-on retail display from Reebok let caregivers feel the difference, with real shoes, soft sole pods, and a playful “training wheels” message that translated premium features into trust at a glance.

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🧸 Case Study: Reebok Weebok Agility™ – “Training Wheels for the Feet”

Client: Reebok
Product Line: Weebok Agility toddler shoes
Category: Interactive Retail Display | Sensory Marketing | Footwear Merchandising

🎯 Objective

Increase retail engagement and boost in-store sales of Reebok’s toddler shoe line by helping parents visually and physically experience the product’s unique balance and traction system—particularly the blue pod outsole technology.

🧸 Strategy & Execution

🩰 Mounted Shoe Samples

Three full-size toddler shoes were mounted on the display to allow caregivers to touch and inspect the materials, craftsmanship, and sole flexibility.

👣 Cutaway Outsole Demo

A large, tactile pod-outsole cutaway encouraged parents to feel the soft, flexible pods—designed to support balance, grip, and comfort for early walkers. Rounded sole edges helped prevent tripping.

📄 Take-One Brochure

A colorful, easy-to-read pamphlet highlighted feature-benefit pairs and gave parents something to bring home or share with others.

🧃 Visual Storytelling

• Friendly visual of a toddler walking confidently

• Tagline: “Training wheels for the feet.”

• Branded mascot and vibrant blue backdrop made the unit warm and approachable

📈 Results

• 🖐️ High interaction rates – Parents stopped, touched, and asked questions

• 🧠 Improved product understanding – The tactile pod demo made the F&B claims feel real

• 💵 Sales uplift – Locations featuring the display saw increased sell-through of Weebok Agility models

💡 Key Takeaways

• Touch builds trust – Parents responded to physical features more than technical copy

• Tactile demos simplify complex benefits – Especially important for footwear aimed at child development

• Well-executed POP displays can sell without staff support – And without needing sound or tech

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Summary: How do you educate busy parents in 15 seconds flat? This clean, tiered display for Reebok Weebok Agility™ used touch, sound, and smart visual hierarchy to teach the benefits of better toddler shoes—without needing a sales associate nearby.

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👶 Case Study: Weebok Agility™ – A Step in the Right Direction

Client: Reebok
Product Line: Weebok Agility toddler shoes
Display Type: Informational POP Unit | Sensory Engagement | In-Store Education

🎯 Objective

Position Reebok’s Weebok Agility line as the smart, supportive choice for toddler development by providing educational, sensory, and self-guided engagement right at the point of sale.

🛠️ Display Features & Strategy

🧱 Tiered Shoe Showcase

• Four real toddler shoes presented on risers

• Each tier aligned with a specific feature-benefit (F&B) message

• Shoes were mounted for hands-on inspection of material and flexibility

• A “Push Here” button activating a child’s voice recording, playfully explaining the shoe’s benefits:
  “Hi! Here's why I love these... Comfortable premium leather, patented flexible sole, soft sole pods for traction and balance, rounded edges to help with balance!”

🧠 Feature Callouts on Display

• 💡 Premium leather conforms to a child’s foot

• 🌀 Patented flexible sole encourages natural foot motion

• ⚖️ Pod placement cushions weight shift

• 🛑 Rounded edges reduce tripping

🔊 Push-to-Hear Audio

• Button activated a pre-recorded explanation, voiced in a parent-friendly tone

• Reinforced all core benefits while adding delight and memorability

🎨 Design Elements

• Soft color palette and toddler imagery created trust and emotional resonance

• Catchphrase: “Learn why Agility is a step in the right direction for your child.”

📈 Results

• 👨‍👩‍👧 High interaction rate among caregivers—especially first-time parents

• 🧩 Improved understanding of Reebok’s pod-based tech benefits

• 💳 Conversion lift vs. stores without the display

• 🧸 Lasting shelf presence—display was durable, inviting, and brand-aligned

💡 Key Takeaways

• Tiered design = clear visual storytelling

• A single push-button voice can outperform paragraphs of signage

Physical products + concise education = trust and purchase momentum